Amplifyourself was established in January 2014 when our founder John Fry and a group of professional musicians who identified that there was a need for the social interests of the young generation.

We know that music is such a vital part of life.  It’s is easier than ever for young people to discover and explore music they like.  We recognised that learning to play, compose, record, perform, edit and produce was the challenging part and that’s where our projects evolved.